Reddcoin (RDD), a cryptocurrency specifically geared toward tipping and rewarding quality digital content, launched in 2014. Over the four years since its inception, the coin has gained traction and an avid fan base. With the impending launch of its ReddID crypto wallet, however, Reddcoin decided it was time to up the ante and bring on BX3 Capital to assist with its public relations and marketing reach.
Reddcoin’s ReddID launch has garnered a steady drumbeat of positive coverage and attention on its new product. In addition to press release pick-up on 213 websites, including such top-tier outlets as Business Insider and Yahoo! Finance, there has been a stream of original news in key trade publications including:
Reddcoin Price Bump
According to an analysis in Use The Bitcoin, Reddcoin Price Gains 16 Percent as Hype Surrounding ID Project Intensifies, the price of RDD gained 17 percent in US dollar terms and 18 percent vis-a-vis Bitcoin the first few days following the ReddID launch. More specifically, cryptocurrency trade press cited “the hype intensified around the ReddID project;” i.e., the wallet’s earned media buzz, as a key driver in RDD’s surge in value. ForexNewsNow, which had multiple articles that took a bearish stance on Reddcoin, changed its outlook on RDD the first week of our concerted media outreach.
A concentrated media blitz surrounding a product update can significantly boost market awareness for projects in the cryptocurrency industry, especially those with a history of community support. As the company reaches a new level of maturity, earned media placements and full transparency about latest developments will elevate the brand and develop a sense of trust among target audiences and potential investors.