Blockchain can do all sort of things for marketers, like providing better metrics and protecting their customers from theft. But it’s not all peaches and cream.
We asked a number of experts to sound off on some of the challenges slowing adoption of blockchain in marketing.
3. Carol Lin Vieira, VP Corporate Marketing and Communications at BX3 Capital
“Blockchain adoption in marketing operations has a way to go before becoming widely used. There are plenty of amazing projects out there that will change the landscape of marketing channels like social media, for instance, (ReddCoin comes to mind), but we are still in the early stages of funding and full development. Once we see blockchain adoption, acceptance, and success, in those sectors, we’ll see the larger marketing software players enter the fray.”