Proof of Trust, a blockchain-based platform that brings immutability and distributed trust for smart contracts and data storage, is announcing a brand shift away from its former company name iCash to signal its reiterated responsibility to its key stakeholders. This new chapter entails a new executive suite and communications materials, such as a revamped whitepaper and a new website, TheProofOfTrust.com, and whitepaper that illustrates the company’s new direction.
The signature Proof of Trust protocol takes the risk out of smart contracts so they can gain institutional adoption by validating data inputs before they are dedicated to the blockchain.
Taking the helm as chief executive officer (CEO) is Joseph “Jay” Arcata III, (heck of a name – Impressed Ed.) who brings years of business formation and legal regulatory expertise to the table. Jay spent several years as a partner at Connecticut law firm Halloran Sage, where he founded and was the head of the Cybersecurity, Data Privacy, and Technology practice group, where he lent insights on nascent technologies to his clients, including on smart contracts.